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Activision: Exploitation has worked well for us.

Post Date: 2008-11-07
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skyR View Drop Down
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Digital Storm Apprentice


Joined: 08 Oct 2007
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Posts: 2220 		  Quote skyR Quote  Post ReplyReply bullet Topic: Activision: Exploitation has worked well for us.
    Posted: 07 Nov 2008 at 11:12pm
Kotick explained why certain new titles were abandoned when Activision took over Vivendi, namely Brutal Legend, Ghostbusters and 50 Cent. Quite simply, Kotick said that he didn't see those games having the potential to be as fully exploited as games like Guitar Hero or Call of Duty.

"With respect to the franchises that don't have the potential to be exploited every year across every platform with clear sequel potential that can meet our objectives of over time becoming $100 million plus franchises, that's a strategy that has worked very well for us," said Kotick.
bit-tech

exploit everything possible. spoken like a true man. you wonder why all these sh*tty sequels exist (eg. Gears of War 2, Halo 3, Starcraft 2 Trilogy)
The only thing that keeps me wishing on a wishing star.
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Axel Daemon View Drop Down
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Posts: 623 		  Quote Axel Daemon Quote  Post ReplyReply bullet Posted: 08 Nov 2008 at 3:29am
Oh.... what about Prototype?  That wasn't canceled right?

It looked pretty darn epic to me.  And pity about Ghostbusters, I don't have a good memory of how that went, but I know I liked it.
"People believe in people who believe in others."
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