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Ad in PC Gamer

Post Date: 2010-08-22
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rayfinkle View Drop Down
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Posts: 99 		  Quote rayfinkle Quote  Post ReplyReply bullet Topic: Ad in PC Gamer
    Posted: 22 Aug 2010 at 9:12pm
Great looking add in the October issue. Not sure if you've had them before since I didn't think to look. Let's take DS to new levels!
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Alex View Drop Down
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Posts: 16314 		  Quote Alex Quote  Post ReplyReply bullet Posted: 23 Aug 2010 at 12:22am
Nice! Show me which one you are talking about. Could you snap a quick photo?
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rayfinkle View Drop Down
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Posts: 99 		  Quote rayfinkle Quote  Post ReplyReply bullet Posted: 23 Aug 2010 at 9:45am
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Posts: 99 		  Quote rayfinkle Quote  Post ReplyReply bullet Posted: 23 Aug 2010 at 9:48am
I'm curious as to why the "Custom Built PCs" is a larger font size than the DigitalStorm masthead and logo.
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!ender_ View Drop Down
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Posts: 4219 		  Quote !ender_ Quote  Post ReplyReply bullet Posted: 23 Aug 2010 at 9:58am
Originally posted by rayfinkle

I'm curious as to why the "Custom Built PCs" is a larger font size than the DigitalStorm masthead and logo.
 
marketing 101
 
words like free, fast, and custom custom go in front of the word "digital", or a lightning bolt
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Posts: 99 		  Quote rayfinkle Quote  Post ReplyReply bullet Posted: 23 Aug 2010 at 11:42am
I definitely understand the theory behind it. In this instance, however, I wouldn't agree. To me, anyone who picks up and actually reads PC Gamer (including the ads) is going to look at the pages and know exactly what it is: a custom pc builder ad.

Personally, I think what you should be after is name recognition over anything else. Especially when you're a smaller company compared to the pre-built Dells and HPs of the world. Few people are going to see an ad in PC Gamer and say "Hey! I totally want that build," especially when iBuyPower and CyberPower have similar advertisements. All you should really be looking for is people to see "DigitalStorm" more and more so that they are comfortable with the name.

Of course, I'm a law student, not a marketing major, so this is just opinion. I'm supportive of whatever DS decides to do to grow itself.
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Posts: 4219 		  Quote !ender_ Quote  Post ReplyReply bullet Posted: 23 Aug 2010 at 11:59am
i agree with you in principle, but not in practice. making something eye catching is twice as important as making it professional, and just as you said, dso is still currently a smaller company, and to me, that means that putting thier name as the biggest part of the add would be a bad idea, becuase you go with names you know. likely if you turn the page and you see ENders Rigs!, youll just keep turning. but if you see "Extreme Cooling" or "Custom Gaming Cases" you will at least have a look around, even if its just to see whos advertisement it actually is, and at that point, know the name or not, you see the prices and cases, hopefully the huge white on black BBB rating... and the point of the ad is met
 
just like a movie ad with a huge a lister in it, you see that person before you see the name or point of the movie, and you are paying attention... typically when a movie is a bigger release with no big actors at all, they will not make a point of showing the actors' faces on the banners, you will instead be drawn in with a hot girl or a cool title/picture
 
salt
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rayfinkle View Drop Down
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Posts: 99 		  Quote rayfinkle Quote  Post ReplyReply bullet Posted: 23 Aug 2010 at 12:23pm
You make good points. I guess I just look at things from a different perspective. Regardless I think that DS's biggest marketing tool is its customers so I hope everyone spreads the word.
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Posts: 4219 		  Quote !ender_ Quote  Post ReplyReply bullet Posted: 23 Aug 2010 at 1:04pm
i definitely agree, post it on other forums!
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rayfinkle View Drop Down
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Posts: 99 		  Quote rayfinkle Quote  Post ReplyReply bullet Posted: 23 Aug 2010 at 5:42pm
edit: Guess I can't post a link. Oh well, check out DS ratings on - Outside Link Removed -.

Just saw this. I'm sure DS knows about it but it is extremely impressive. May want to link to it somewhere. The number of ratings and the uniformity of the high scores is overwhelming.

Edited by rayfinkle - 23 Aug 2010 at 5:43pm
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Alex View Drop Down
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Posts: 16314 		  Quote Alex Quote  Post ReplyReply bullet Posted: 24 Aug 2010 at 1:39am
@rayfinkle, thank you for the praise. I know what you are talking about. Our team wants us to limit the number of outside links we have on our forums for search engine rules...

Anyways, if you guys thought that was nice, look at our latest AD we've been working on:

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Posts: 216 		  Quote teaiewold Quote  Post ReplyReply bullet Posted: 24 Aug 2010 at 1:48am
that looks like the ad in the october issue of pc gamer, i just looked at it yesterday. it's a 2 pager

Edited by teaiewold - 24 Aug 2010 at 1:49am
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!ender_ View Drop Down
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Posts: 4219 		  Quote !ender_ Quote  Post ReplyReply bullet Posted: 24 Aug 2010 at 8:36am

lookin good alexSmile



Edited by !ender_ - 24 Aug 2010 at 8:36am
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Alex View Drop Down
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Posts: 16314 		  Quote Alex Quote  Post ReplyReply bullet Posted: 24 Aug 2010 at 1:37pm
Originally posted by teaiewold

that looks like the ad in the october issue of pc gamer, i just looked at it yesterday. it's a 2 pager


There are some changes on this latest revision. Such as the addition of more cases on the right, a better stage and view of our two featured systems on the left.

Originally posted by !ender_

lookin good alexSmile



Thanks!

Edited by Alex - 24 Aug 2010 at 1:37pm
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ablahblah View Drop Down
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Posts: 2312 		  Quote ablahblah Quote  Post ReplyReply bullet Posted: 24 Aug 2010 at 6:40pm
that looks like the one in MaximumPC, except MaximumPC added their own little tidbit in support of DS Big%20Smile
R4D4RPR00F
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Alex View Drop Down
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Posts: 16314 		  Quote Alex Quote  Post ReplyReply bullet Posted: 24 Aug 2010 at 6:54pm
hehe
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