Air Cooler for 5850/70 quite/effective, 480 soon

Here's the article from Anandtech

http://www.anandtech.com/show/3637/quick-look-thermalright-spitfire-vrmr5

Custom card build with custom coolers are really not anything new in the GPU world but this cooler from Thermalright is unlike anything I've ever seen before.  Weighing over a pound and costing ~110$ would make most anyone weary when buying something like this but the results of the new cooler are very impressive.  This also might be a middle of the road cooling solution for those that want a quite lower cost solution to liquid cooling. 

* 17c lower Idle temperatures
* 39c lower load temperatures
* 13db lower noise, article calls the cooler "near silent

The only problem besides the cost that I see would be possibly blockage of other slots on the MB, I can't see any pictures from that article on how exactly the new cooler fits the card or how you would manage a XFire or SLI set up, going to dig for some more pictures. 

This also may be a great solution to keeping the 480 within a reasonable temperature range, any other tech junkies have an opinion on this?