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Communication - Is the Key!

Post Date: 2007-11-29

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Alex View Drop Down
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  Quote Alex Quote  Post ReplyReply bullet Topic: Communication - Is the Key!
    Posted: 29 Nov 2007 at 7:22pm
We just implanted our long awaited status update system. If your order is failing our stress test, is under a part shortage, or any other reason, you will now get a status update if it passes the 10 business day mark.
 
This way, all of our customers will be informed of any delays. Here is a copy of a sample status update email to John Smith about a motherboard shortage:

 
Dear John Smith,
 
We feel that communication is a very important factor in your purchasing experience with Digital Storm. I have some updates in regards to your purchase:

Your order has been delayed in our facility because there is a unexpected market wide shortage of the motherboard you have selected. We are currently trying to locate this component within our distribution network. Everyone from top level management to builders are aware of the situation and are working around the clock to get this delay resolved. We know how difficult it can be waiting for your computer system. We enforce a very strict policy of making sure that your system is absolutely perfect before we allow it to leave our facility. We do not sacrifice quality over speed even if an order has passed our original estimations, this is what separates Digital Storm from our competitors.

I sincerely apologize for any inconvenience these delays have caused and we are doing our best to ship your unrivaled gaming system as soon as possible. Once again I would like to thank you for choosing Digital Storm and for being patient on this matter.
 
John ,please feel free to contact me directly If you have any questions, I will be more than happy to assist you.
 
Sincerely,
Alex


Edited by Alex - 29 Nov 2007 at 7:23pm
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  Quote Nomad Quote  Post ReplyReply bullet Posted: 29 Nov 2007 at 7:55pm
Awww... poor John Smith will have to wait even longer for his computer Tongue

Anyway, that's great! It should really make a lot of people happy to have communication like this Smile
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  Quote EdH63 Quote  Post ReplyReply bullet Posted: 29 Nov 2007 at 8:45pm
I tell ya what, anyone that has a problem understanding what the problem is after reading this, send them to me.  I will be happy to beat the understanding into them.  So, you can read the notice, or you can have my foot up your ass... your choice.

Angry
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  Quote Alex Quote  Post ReplyReply bullet Posted: 29 Nov 2007 at 10:12pm
LOL
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  Quote Tyler Lowe Quote  Post ReplyReply bullet Posted: 29 Nov 2007 at 11:33pm
That's a good form letter Alex, and glad to see this moving forward.
 
One thing I found frustrating, was the lack of update to my order status in the customer support link. I know you folks are busy trying to improve alot of areas as your business grows, but that would be another one that gets my vote for some attention.
 
Also, related to the communication agenda you've been pursuing, I noticed that back when I was still waiting for my order, when I called, every time I spoke with a customer service rep, I had to ask about my build notes/special requests. After I asked about them, the people I had spoken with were quickly able to locate them. All three people I dealt with: Dave, Kelly, and Robert; were really nice guys and went out of their way to be helpful, so this is not a knock against any of them, in *any* way.
 
 I am not sure how practical or useful this suggestion is, but it seems like that sort of information ought to be more readily seen by anyone looking at an order. Say, a note field that includes information from previous conversations with a customer service or sales rep, or customer requests to avoid embarassing situations, or duplicated efforts. Notes could be useful in tech support situations as well, for the same reasons.
 
These are minor things, and irritations very quickly forgotten after having my beautiful new system to play with, but if you're still looking for input on ways to help with the communication, that's my two bits.
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  Quote Alex Quote  Post ReplyReply bullet Posted: 29 Nov 2007 at 11:45pm

Tyler, I like the idea of having a dedicated box for special customer requests and notes besides the general comments box.

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  Quote thecomplex Quote  Post ReplyReply bullet Posted: 30 Nov 2007 at 9:05am
This is a good implementation. My only problem when I was getting my system was what I felt was, at times, a totally inappropriate lack of communication about delays, issues come across during build or burn-in, etc.

This should make the customer experience a great deal better. For customers receiving more than one of these emails though, you may want to look at drafting a second or third time template. For instance, John Smith gets that email, but then his build encounters a bad ram issue and you are testing sticks. The full text, repeated, with just the problem encountered changed may create a bit of frustration due to the impersonal nature of receiving a second letter, which he will realize is obviously a form letter. By creating "1st problem" "2nd problem" "3rd problem", etc. templates you can keep John Smith's perception of the emails he's receiving positive.

Chris


Edited by thecomplex - 30 Nov 2007 at 9:07am
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  Quote Dog Lover Quote  Post ReplyReply bullet Posted: 30 Nov 2007 at 11:13am
Yup.  Got mine in my email today.  Stinking thing is still overheating.  I might have to by a refrig to keep mine in when it finally arrives.
 
Thanks for the new and improved communication tools!
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  Quote EdH63 Quote  Post ReplyReply bullet Posted: 30 Nov 2007 at 11:34am
Originally posted by Dog Lover

Yup.  Got mine in my email today.  Stinking thing is still overheating.  I might have to by a refrig to keep mine in when it finally arrives.
 
Thanks for the new and improved communication tools!


Bro, I only have one 8800 GTX 768 and it's warm.  I can only imagine how freaking hot it's going to be for you.

You will no doubt have Schweaty Balls.
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  Quote Solo Quote  Post ReplyReply bullet Posted: 30 Nov 2007 at 12:56pm
Originally posted by thecomplex

This is a good implementation. My only problem when I was getting my system was what I felt was, at times, a totally inappropriate lack of communication about delays, issues come across during build or burn-in, etc.

This should make the customer experience a great deal better. For customers receiving more than one of these emails though, you may want to look at drafting a second or third time template. For instance, John Smith gets that email, but then his build encounters a bad ram issue and you are testing sticks. The full text, repeated, with just the problem encountered changed may create a bit of frustration due to the impersonal nature of receiving a second letter, which he will realize is obviously a form letter. By creating "1st problem" "2nd problem" "3rd problem", etc. templates you can keep John Smith's perception of the emails he's receiving positive.

Chris
 
 
Good call.
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  Quote Dog Lover Quote  Post ReplyReply bullet Posted: 30 Nov 2007 at 6:21pm
Ed, you are killing me!!!!!! LOL.
 
No, ROFLMAO!
 
I love you Ed, and not in a weird sweaty man love in the dark way.  Yuk.
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  Quote harlan Quote  Post ReplyReply bullet Posted: 03 Dec 2007 at 12:34pm

I have recieved atleast 2 emails concerning my new rig. First it was a motherboard issue,then a video card issue. I ordered my rig on 11/8 and I still haven't recieved the email stating it is going to be shipped. I contacted customer support on 11/30 to see what the delay was and they said it finally passed all the tests and it was going to be shipped on friday. No email stating it was being shipped and it was supposed to arrive on monday 12/3. Low and behold DSO phone is down.

So far not a good experience......
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  Quote EdH63 Quote  Post ReplyReply bullet Posted: 03 Dec 2007 at 12:44pm
Originally posted by Dog Lover

Ed, you are killing me!!!!!! LOL.
 
No, ROFLMAO!
 
I love you Ed, and not in a weird sweaty man love in the dark way.  Yuk.


LOL!  The Schweaty Balls thing just cracks me up.  I will most likely be referencing it for a few more posts to come.  Don't encourage me.

Big%20smile
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  Quote Alex Quote  Post ReplyReply bullet Posted: 03 Dec 2007 at 8:34pm
Harlan,
 
I understand that it has been a while, but, I do want to state that we did ship your order on the 30th. I just tracked it and it shows that their estimated delivery date is the 4th of December (Tomorrow!).
 
Having such a long delay is not a normal thing here, but, the processor change to the QX6700 held things back a little but, and some of the trouble shooting we had been going through. I am sorry for the delay.
 
As in regards to the phones, our entire lines were full towards the beginning of the day, I do see that you did speak with Duke around 10:32AM today. We are in the holiday season, massive loads of sale related calls, customer service/technical support calls from the weekend, and also Monday's wave of calls. It can get quite hectic. We are moving to a new facility by the end of this month to increase our phone lines and staff as well. 
 
Getting a hold of us is fairly easy a majority of the time, if you can't feel free to personally PM me and I will do my best to help you ASAP.
 
I hope you enjoy the machine. We squeezed as much performance as possible out of it by tweaking various aspects of the unit.
 
Originally posted by harlan

I have recieved atleast 2 emails concerning my new rig. First it was a motherboard issue,then a video card issue. I ordered my rig on 11/8 and I still haven't recieved the email stating it is going to be shipped. I contacted customer support on 11/30 to see what the delay was and they said it finally passed all the tests and it was going to be shipped on friday. No email stating it was being shipped and it was supposed to arrive on monday 12/3. Low and behold DSO phone is down.

So far not a good experience......
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  Quote bad123 Quote  Post ReplyReply bullet Posted: 03 Dec 2007 at 9:28pm
I got 1 of these e-mails last Thursday, then another update a little over an hour ago saying it has shipped!

Awesome!!
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  Quote harlan Quote  Post ReplyReply bullet Posted: 03 Dec 2007 at 11:00pm
Alex,
 
Thank you for getting back to me. I hope when my new rig gets here it will be well worth the wait.
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  Quote pgs8113 Quote  Post ReplyReply bullet Posted: 04 Dec 2007 at 5:44pm

Called customer service this morning and was told my order is on hold because there on backorder for 8800 ultras.  This is the ninth business day since I ordered so it's no problem.

Just letting anyone else out there know that your order may be delayed if you ordered an 8800 ultra in the past week or two.
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  Quote Alex Quote  Post ReplyReply bullet Posted: 04 Dec 2007 at 6:20pm
There is a market wide shortage on 8800 ULTRA cards (check retailers). We have a few comming in soon. PGS8113, your name is on them.

Edited by Alex - 04 Dec 2007 at 6:20pm
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  Quote sundowner Quote  Post ReplyReply bullet Posted: 04 Dec 2007 at 8:49pm
Is there any other parts that are also on backorder, the GT or Pro case?
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  Quote pgs8113 Quote  Post ReplyReply bullet Posted: 07 Dec 2007 at 5:47pm
Did you guys get in the 8800 ultras yet? 
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  Quote CougarX6 Quote  Post ReplyReply bullet Posted: 07 Dec 2007 at 6:05pm
I just submitted my order a few days ago... and I've never gotten any email contacts.  I got a phone message saying my order was in Stage 1... but no emails.  Even when I saved a configuration and it says the number would be emailed to me etc.... I never got a thing.  I know I put my email address in correctly.  Just wondered!
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  Quote Dashuu Quote  Post ReplyReply bullet Posted: 07 Dec 2007 at 7:56pm
Originally posted by CougarX6

I just submitted my order a few days ago... and I've never gotten any email contacts.  I got a phone message saying my order was in Stage 1... but no emails.  Even when I saved a configuration and it says the number would be emailed to me etc.... I never got a thing.  I know I put my email address in correctly.  Just wondered!


What email client do you use? I know we have a conflict with the AOL spam filter. Give us a call and let us know you aren't receiving emails so we can work it out. We can try sending them through outlook, which has worked for our AOL using customers in the past.
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  Quote pgs8113 Quote  Post ReplyReply bullet Posted: 07 Dec 2007 at 11:02pm
Can you guys update me on the 8800 ultra delays, I hate seeing my order at stage 1 since Nov. 21..  it's depressing..
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  Quote sundowner Quote  Post ReplyReply bullet Posted: 08 Dec 2007 at 7:41am
I'm starting to think alot of parts are on backorder or they're just that busy right now.
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  Quote Dog Lover Quote  Post ReplyReply bullet Posted: 08 Dec 2007 at 8:34am
I think parts are on back order, they are slammed with orders and Alex told me a few days ago, in discussing delays with my machine, they recieved a bad batch of mother boards.  This is a tough business they are in.
 
Just my opinion, I am not any expert.
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  Quote pgs8113 Quote  Post ReplyReply bullet Posted: 08 Dec 2007 at 3:02pm

can't you hit up the local best buy for a 8800 ultra, i'll pay extra costs

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  Quote sundowner Quote  Post ReplyReply bullet Posted: 10 Dec 2007 at 7:43pm
The estimated shipping/stage time should be updated due to the holiday seasons.
 
Stage 1 for 8(almost 9) business days with no supposed backordered parts is a pretty long time.


Edited by sundowner - 13 Dec 2007 at 11:56pm
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  Quote pgs8113 Quote  Post ReplyReply bullet Posted: 12 Dec 2007 at 8:28pm
My order went out a few days ago! woot, but DS made a mistake.. it was shipped ground instead of 2-day air like I paid for.   This shouldn't happen, I still don't understand how it did, but it's all good. 
 
Customer service was friendly, apologized and offered to refund the extra cash paid for 2-day.   My only gripe here is that I will probably have to pay import taxes b/c of ground shipping and I really hate thinking about how banged up the computer may be from the very long road trip from california to toronto.
 
 
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  Quote sundowner Quote  Post ReplyReply bullet Posted: 13 Dec 2007 at 9:10pm

It doesn't seem this update is working, with 12 business days in stage 1 the communications situation seems to be getting worse.



Edited by sundowner - 13 Dec 2007 at 11:56pm
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  Quote Genero Quote  Post ReplyReply bullet Posted: 14 Dec 2007 at 10:21am
I've been in stage 2 since Nov. 24 with no updates.  My confidence in a DS rig hasn't changed but my customer experience expectation has.  I called yesterday for my 1st update and was told that the pc failed 3DMarks testing because of a bad video card.  The demand on the cards has also affected the wait time.
 
I really wish that I didn't place my order in mid-November.  I would have been better off waiting until January or later.  All of my friends have called over the last week asking how my new rig is and whether I'm happy with choosing a boutique builder.  Needless to say, my response to them isn't all that positive.
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  Quote EdH63 Quote  Post ReplyReply bullet Posted: 14 Dec 2007 at 11:18am
Originally posted by Genero

I've been in stage 2 since Nov. 24 with no updates.  My confidence in a DS rig hasn't changed but my customer experience expectation has.  I called yesterday for my 1st update and was told that the pc failed 3DMarks testing because of a bad video card.  The demand on the cards has also affected the wait time.
 
I really wish that I didn't place my order in mid-November.  I would have been better off waiting until January or later.  All of my friends have called over the last week asking how my new rig is and whether I'm happy with choosing a boutique builder.  Needless to say, my response to them isn't all that positive.


Remember, your decision to order in the time frame you chose does not change the issues with your set-up.  The issues are the issues whether you ordered in November, or you ordered in another month. 

When giving your friends updates on your choice of boutiques, you may want to find grace where grace is needed.  The issues are what they are and that doesn't change the outcome that you will have with DS.  They will take care of you.

Also remember, your experience is based on emotion and that will always affect your lips when you talk to others about it.  Maybe DS should offer a Quaalude in the shipment  so the customer can take the kill pill when the first issue arises.

Now, go surround yourself in white light and relax.  Daddy DS is going to take care of everything... trust me.
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  Quote OlBull Quote  Post ReplyReply bullet Posted: 14 Dec 2007 at 12:30pm
Well put and so true EdH63!  I also wanted my system yesterday, but the wait was well worth it. 
 
I put off calling for updates and low and behold, I got the notice my bad boy was being shipped, and 2 days later I was like a kid in a candy store!! 
 
 Love that DS candy!!!  Big%20smile
 
 
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  Quote Alex Quote  Post ReplyReply bullet Posted: 14 Dec 2007 at 4:20pm
Actually, we tend not to update customers about delays until they passed a certain time frame. Some customers like to be notified with delay updates the day it hits 11, others hate being annoyed about it.
 
Reason being is, they know the system is with us and we are working on it, and if they want to check the status of a system, they know they can simply call, email, or private message a "MOD" and we will be more than happy to look into the order, and provide a estimation for them and answer any questions they have.
 
For us to send simple emails saying, hey your order is being delayed would be useless because you being the customer, already know this. Shooting us an email or calling us would be much more effective.
 
But, we like to do anything possible to help our customers, if people want to be updated on a daily basis, we can do that as well. Simply ask, we will take care of it.
 
As I said before many times, we are not going to sacrifice quality over speed. If we find issues, we are going to hold back your order. We double check, triple check things before we let them leave our facility. That ensures us that when you receive your product, it's the best it can be.
 
I wish it would be easy enough to build systems, test them with a quick benchmark and then ship them, but, that's not how we do business here, nor will we ever do it that way. We build, benchmark, stress-test memory, cpu, video cards, and do a final quality analysis. After that, another quality inspector reviews the entire machine from the ground up.
 
Bad hardware, for example, the 8800GT's or 8800ULTRA's can cause delays because there is a market wide shortage for them. Guess why there is... they are having production issues. When the cards fail, we have to wait for a new shipment, this can delay things. In no way does Digital Storm just sit on computers, we are always working long and hard and understand that our customers would like their systems as quickly as possible.
 
Originally posted by sundowner

It doesn't seem this update is working, with 12 business days in stage 1 the communications situation seems to be getting worse.



Edited by Alex - 14 Dec 2007 at 4:24pm
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  Quote sundowner Quote  Post ReplyReply bullet Posted: 15 Dec 2007 at 4:23am
This will come off as me being rude but if you tend not to keep your customers up to date what was the point of this thread and the supposed new update? I called tonight about my order and I was told I was in Stage 2 even though I never received an update, and the customer service page says stage 1, which still leaves me in the dark.

I do understand it's a complex business that has a lot of things that could go wrong and a lot of things that do go wrong. But the customers you're serving are making an investment in these machines, and in essence the company.

Personally I saved for over a year for my rig, and when the time came I went with DSO instead of any other company because of all the positive reviews and the apparent amount of care you guys give to the rigs and customers. And after the experience I had last time, after having to send my rig back because of a personal financial situation I knew I was coming back. Hell I even recommended one of my friends to drop $2k on a rig when for the last few months he's said he's done with gaming.

To just be frank, it's not about how long it's going to take to receive the rig, or how long it's taking to be built and tested. Just being informed keeps most customers feeling comfortable that they paid up front for a PC that won't receive for a few weeks.
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  Quote CougarX6 Quote  Post ReplyReply bullet Posted: 15 Dec 2007 at 12:21pm
Originally posted by Alex

Actually, we tend not to update customers about delays until they passed a certain time frame.   <snip>
 
Reason being is, they know the system is with us and we are working on it, and if they want to check the status of a system, they know they can simply call, email, or private message a "MOD" and we will be more than happy to look into the order, and provide a estimation for them and answer any questions they have. <snip>
 
 
 
What's the turnaround time on a PM to a "MOD"??
 
I can't get email from you guys... apparently you're on some internal Spam List with Time Warner CableShocked
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