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On Offering more Advanced Prebuilds

Post Date: 2009-09-09
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Clocks View Drop Down
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Posts: 64 		  Quote Clocks Quote  Post ReplyReply bullet Topic: On Offering more Advanced Prebuilds
    Posted: 09 Sep 2009 at 1:53am
Going through the prebuilds its hard to find one that hits that middle-market sweet spot.  Want two drives?  Nuh uh.  Want Raid 0?  No.  Want better system cooling?  Lighting?  No and No.  Want an overclocked video card?  No.  OC memory? No.
 
When you go custom you get all these features but you also pay an extra 200 or so premium on top of the cost of the actual things that you added by my calculation.
 
I would love to see a prebuild which was:
 
i7-920 overclocked to 3.8 GHz
Asetek Liquid Cooling (Is it too much to ask for you guys to offer the 240 model on your higher end systems?)
EVGA X58 SLI LE
6GB 1600Mhz Mushkin DDR3 RAM
2 (3?) x GeForce 275
2 x 500 GB Western Digital
RAID 0
Upgraded Blue LED Fans
Temperature/Fan Control
Overclock Video Card
Overclock Memory
 
Right now, I look at Extreme 1 at a price point of $1988.  When i bring up that PC in the custom configuration, before i add any of the upgraded or new stuff, I am already at $2388!  Even if you say "well you will get a discount of $200 when yo add to cart", ok that brings yo to $2188 for the exact same configuration as your $1988 package.
 
It would be nice to have a package that had some of these extra trimmings to give people another choice that focuses on more than just overclocking the CPU, and offers a more complete, comprehensive package complete system.
 
Just 0.02 from a customer wishing this package existed so I dont have to drop hundreds extra on a system.
-Clocks
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Alex View Drop Down
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Posts: 16314 		  Quote Alex Quote  Post ReplyReply bullet Posted: 09 Sep 2009 at 11:26am

Thank you for the feedback, but, the problem is,t he prebuilds are designed to be built and tested efficiently. By adding special overclocking services, raid, etc... it takes up our staffs time which means we do need to increase the price of the unit.

You could buy one of the special deals, and then add the extras like lighting and do RAID afterwards...
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Posts: 64 		  Quote Clocks Quote  Post ReplyReply bullet Posted: 09 Sep 2009 at 12:18pm
Ahh but therein lies the point of the request.

By building more of them in a standardized manner, sure you would have to add a small cost premium on top of what your usual gross margin is for your packages. Im all for ensuring you guys can cover operations and make a little on the side.

Its more challenging when I know that on top of whatever your base margin is for your package (150-300 by my calculations based on which package), I'm paying a further 200-300+ in margin on a custom build of the same specs.

It would be great to have a pre-build that had a little substance to the package beyond simply the CPU.

Its fine if thats something you guys aren't interested in, just pointing out that id be just such a consumer to buy one.

As it is ill probably still buy a DSO machine but having to do more configuration balancing to find the price/performance point that I am ok with even knowing im getting hurt on the margin. With fully custom builds i can understand 100 or 150 above package margin. 300 is harder to swallow.

Edited by Clocks - 09 Sep 2009 at 12:19pm
-Clocks
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Posts: 64 		  Quote Clocks Quote  Post ReplyReply bullet Posted: 09 Sep 2009 at 12:30pm
It just occured to me another option here would be to keep your margin as you currently have it with the custom systems and simply knock down / off the overclocking fees for the custom builds that you have an elevated margin on.

Isnt that part of what your base margin is for? To cover the extra cost of me asking you to do something different and then support it? These overclocks are pretty much just BIOS configurations, right, which you have to do some BIOS checking and so forth as part of your build and burn in, anyway?

My suggestion would be to keep the base margin that you have in the custom, make stage 1 CPU overclock free. Stage 2 requires additional work and custom configure so knock it down to $150 from its current $199. They still have to buy the stage 3 water cooling which you make some margin on, too, while the extra 2-3 hours of work time involved in a stage 2 overclock is covered by the fee for that option.

Video card overclocking is considered part of the custom package so it can be selected for free.

Memory overclocking requires a fan kit. You can choose just to keep base memory and pay nothing, or you can pay for the fan kit and the overclocking is considered part of the package configuration. So instead of being $55 or whatever, its just the cost of the fan kit?

This way you are still making extra margin on every single PC with these kinds of options outside of your existing packages. But you are furthering your value proposition for your customers.

"Want a custom build? Sure you are going to pay a little more for the same parts but if we build it for you custom, we want to make sure its as fast as we reasonably can make it right out of the gate. We dont charge you for basic overclocking.    Its part of why DSO is that much more awesome than those other cheap guys."

Edited by Clocks - 09 Sep 2009 at 12:36pm
-Clocks
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Alex View Drop Down
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Posts: 16314 		  Quote Alex Quote  Post ReplyReply bullet Posted: 09 Sep 2009 at 4:27pm
Thank you for the feedback, I'll speak to our team about it and see what we can do.
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Posts: 16314 		  Quote Alex Quote  Post ReplyReply bullet Posted: 09 Sep 2009 at 7:59pm

Our customers spoke, and we listened.

Majority of the special deals now feature both free video card overclocking and free Windows tweaking. (We will not be able to offer free memory overclocking, and if you do want that feature, you will need to purchase a specialized custom system).
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Clocks View Drop Down
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Posts: 64 		  Quote Clocks Quote  Post ReplyReply bullet Posted: 09 Sep 2009 at 10:12pm
Thanks alex!
-Clocks
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